When big manufacturers en-devour to sell online, things don’t always go as planned. If it’s not a security breach its a delivery failure.
Retail likes UI/UX with bells and whistles, but, all the talent they both employ or buy can’t seem to keep their eCommerce alive like Amazon. Worse, most consumers buy from Amazon because the UI/UX is so streamlined.
The end analysis? If you are a manufacturer offering an inferior way to purchase product to undercut your retailers, perhaps you should just lower the price on your site and give back to the consumer that would spend the time dealing with your eCommerce mediocrity and/or failings.
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