Fluent, Inc., formerly Cogint, Inc., is a data-driven performance marketing company.
Fluent, Inc. said that it is acquiring substantially all the assets of AdParlor Holdings and certain of its subsidiaries for $7.5 million. The stock is at a low of $4.80 and the company will report earnings this evening. The purchase of AdParlor is their growth play and we’re betting they investors don’t see value this earnings season but watch the growth to the next.
More about Fluent, Inc.
The Company operates through two segments: Information Services and Performance Marketing. Information Services segment provides solutions to organizations within the risk management and consumer marketing industries. Performance Marketing Segment provides solutions to help brands, advertisers and marketers to find customers in business-to-consumer (B2C) vertical including internet and telecommunications, financial services, health and wellness, consumer packaged goods, careers and education, and retail and entertainment. The Company’s solutions include data acquisition solutions which includes connect and reconnect. Audience solutions which include performancenow and audiencenow. Mobile user acquisition solutions include mobilenow.
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