Lester Wunderman, Father of Direct Marketing, Dies at 98
He was even credited with coining the term as a co-founder of the world’s largest direct-marketing ad agency, long before there were internet cookies.
Lester Wunderman, Father of Direct Marketing, Dies at 98
He was even credited with coining the term as a co-founder of the world’s largest direct-marketing ad agency, long before there were internet cookies.