Lester Wunderman, Father of Direct Marketing, Dies at 98
He was even credited with coining the term as a co-founder of the world’s largest direct-marketing ad agency, long before there were internet cookies.
Lester Wunderman, Father of Direct Marketing, Dies at 98
More from New York CityMore posts in New York City »
- Judge Again Denies Trump Lawyers’ Request for a Mistrial
- Lawyer for Stormy Daniels Says He Believed Trump Was Behind Hush-Money Talks
- Live Updates: Police Clear Building at Columbia and Arrest Dozens of Protesters
- Harvey Weinstein's Appeal: Harvey Weinstein’s New York Conviction Is Overturned
- Tabloid Publisher Describes Deals to Buy Silence at Trump Trial
Be First to Comment