The trade association representing theater owners and producers gets an assist from Oprah Winfrey as it seeks to drive ticket sales beyond the buzzy September reopenings.
Source: New York Times
‘This Is Broadway’ Campaign Aims to Attract Wary Theatergoers
Published in Advertising and Marketing, Broadway League, Coronavirus Reopenings, New York City, St Martin, Charlotte, Theater and Winfrey, Oprah
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