He faced off against Coke, wooed a ‘Pepsi generation’ and bought Frito-Lay, fast food chains and 7Up. Ever loyal, he downed a Pepsi for breakfast.
Source: New York Times
Donald Kendall, Pepsi’s Chief During the Cola Wars, Dies at 99
Published in Advertising and Marketing, Deaths (Obituaries), Frito-Lay Inc, Kendall, Donald M, Pepsico Inc and Soft Drinks
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